Friday, May 20, 2011

Growing for Market

Things are finally beginning to heat up around here in more ways than one. The weather is co-operating although the nights are still pretty cool. Down to 2C and 3C the last two nights and up to 23C during the day. Pretty wide extremes. We are well into May and getting what seems like usual April weather. Everything is a month behind.



Was being interviewed for an upcoming magazine article yesterday and some of the questions got me thinking. She asked how we determine and decide what to grow any given season. Well after pondering I realized how interesting the answer to that question could be.

The answer is a combination of things. Trial and error being one of them and weather plays a role for sure. After years of crop rotations and trying many different things we have a pretty clear idea of what does well and what sells well and what gives you the most bang for the effort.

We have three main growing areas. Field A, field B and field C. Field A has become our perennial type area over the years. It has the best drainage. High water tables in the winters here on the coast are trouble for perennials. You do not want to have roots sitting in water all winter. A main reason people lose some of their perennials is that the roots have rotted from below the ground from sitting in water all winter. You need to put things like rhubarb, rosemary, strawberries, raspberries, overwintering vegetables of any kind in the area with your best drainage. Plants can handle quite a bit of cold and frost but not soaking, wet soils. These conditions suffocate and rot away the plants winter storage system, their precious root systems.

So Field A has become the location of our rhubarb bed and vegetables we want to get an early start on. Along with the rhubarb we have snow peas, sweet peas, brassicas(broccoli, cabbage etc) and early lettuces transplanted into this field within the last 2 months. We had a bit of warm weather during this time and the plants looked like they were doing well and THEN it got cold and wet again. Things didn't look so good for a time and we thought that we had jumped the gun and were paying for it BUT true to their resilient nature, the plants held on, went into limbo mode and waited. The last week or two they have transformed and are happily growing . The rhubarb is looking amazing and we are harvesting 100 lbs or more each week. Rhubarb thrives if it gets some consistent cold weather. Last year we didn't have that and our rhubarb harvest was pitiful last year compared to this year.

My point is that the beauty of being a market garden farm allows us the flexibility to be diverse and creative. We seed an enormous variety and amount of vegetables etc. One can never truly know how the weather will go during any given season. By covering all the bases and planting a diverse and varied amount of crops we are sure to have certain crops do very well. Something suffers but lots does great. In other words, ALL OUR EGGS ARE NOT IN ONE BASKET.

The other area that deserves attention is to what the market will bear and buy. One thing we have learned over the years is that the personal preferences for specialty vegetables are just that. People try to convince you that you MUST grow lemon cucumbers. "Everyone will buy them." So you do and the only one buying them is that person.  For sure you should try new things and each year we do but in small, small quantities. Consumers for the most part are very traditional and not easily convinced to try any new or different kind of vegetable even when it is similar to the original. A case in point is purple beans. We have grown purple beans for over 10 years now. Every season we have countless numbers of customers who exclaim " I have never seen purple beans," WOW ! Are they any good ? Will I like them? " Whats truly amusing about this is that I recognize some of these people and they tell me every year.  They see them every year but every year they claim they have never seen them. What we do now is GIVE customers who are truly curious a healthy sample to take home and try. Interesting how most won't try anything new if they have to pay for it but they will if you give it to them. Fine by me. I SO want people to eat more vegetables !

The variety and colour and shapes of vegetables is endless. We eat within such a narrow scope of what is possible and available out there. As market farmers we have the luxury of introducing the public to those varieties. We have the ability to guide and influence food trends.  Many of these vegetables are not new but old, heritage varieties that are sensitive and fragile to handling and keeping qualities and only a local farm can manage to harvest and get the product to market in a time sensitive manner and with hand managed care.



I can speak from personal experience that I would rather be here working the farm any day of the week. For all the work and effort it takes it still allows me a lot of flexibility in my life. Farming pretty well demands that you be flexible and adaptable to changing conditions whatever they are. You also need to be able to dig your heels in when the going gets tough and "git er done" when that is required of you. There are definite windows of opportunity for planting out certain crops and when that time presents itself that's what you are going to be doing until its done.






Today is a Friday. Time to get out there and harvest and get ready for market. I love market days. Market day is the day of appreciation and reaping the rewards for what you are bringing to the nations' tables. You are contributing to what is still fundamental to every life, FOOD, good, nutritious, ethically and sustainably grown food. Can food have a conscience ? You bet it does ! otherwise why would we care how anything is done.

Later  :-D